When Saurav Ganguly took off his shirt and waved it at the Nat West finals, maybe unknowingly he was flashing the color-to-be for the 21st century, which was neither to be black, nor to be white, (or even yellow,for that matter !). Yes, Ladies and gentlemen BROWN had started arriving… from all directions…
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Happy Independence Day. Welcome to self-governing India protected and liberated from all foreign invasions.
After pioneering Lead India Campaign, Times Of India (TOI) has started TEACH INDIA campaign which is aimed at imparting education to underprivileged children who are willing to learn.
As we leave another Christmas and an old year behind and head towards the New Year, I would like to narrate my favourite Christmas tale. This tale is not about an orphan child, a miser, a poor beggar or a princess. It is a tale of something that is as intrinsic part of Christmas today as Christmas tree and gifts; I am talking about commerce and marketing! It’s a wonderful tale of “Brand Compliance”.
There is a big uproar in the online media about Haagen Dazs brand of Ice cream committing a terrible Faux- Pas during the launch of their outlet in Delhi. They have stated it as a teaser campaign.
My best past time every night is to sit with my laptop and browse through the emails ending up with the new messages and scraps being posted on my scrap book. Like many can I ever hold the temptation of going through the updates displayed by my friends on their respective facebook, myspace and orkut accounts?
AIDS. The very mention of the four letter word sends a shudder down our body. HIV which devastated a large part of the human population in the 1980’s with almost 200000 reported cases worldwide in 1986 alone is something we are still fighting to come to terms with.
This date shall forever remain as a bloodied memory in the historical annals of India as a testimony of our vulnerability. For a moment it seemed like the impenetrable safety net of our country had been pierced. The city of dreams- Mumbai was burning.